Flipkart to Expand Quick Delivery Service ‘Flipkart Minutes’ to More Cities

Amid the rising demand for 10-minute deliveries, Flipkart is planning to expand its quick delivery service, ‘Flipkart Minutes,’ to additional cities. The company’s chief corporate affairs officer, Rajneesh Kumar, shared this development with news agency PTI but did not specify a timeline for the expansion.

“Customer centricity is critical for us. In cities such as Kolkata, Delhi, Bengaluru, and Mumbai, customers are increasingly seeking faster deliveries. We are piloting this service and are already live in Bengaluru, Mumbai, and Delhi,” Kumar said.

Kumar also highlighted the growing significance of ecommerce in India, projecting that the sector will constitute 12% of the country’s total retail market by 2028, driven by customers in urban and semi-urban areas.

Flipkart Minutes Expansion Journey

Flipkart began piloting the Flipkart Minutes service in August 2024 in select areas of Bengaluru. Following the pilot’s success, the service expanded to Delhi NCR in September, with plans to reach more cities soon.

This move is seen as a response to the increasing popularity of quick commerce services, a space dominated by companies like Zomato-owned Blinkit, Swiggy Instamart, Zepto, and Tata-owned BigBasket. Recently, Tata Group’s superapp Neu launched a 15-minute delivery service called ‘Neu Flash.’ Meanwhile, Amazon India has announced plans to introduce its quick commerce service, ‘Tez,’ in 2025.

Quick Commerce on the Rise

India’s quick commerce sector is booming, driven by rising disposable incomes and the growing demand for convenience and speed. Industry reports estimate that the quick commerce market in India will become a $9.95 billion opportunity by 2029.

Flipkart’s expansion into this segment underscores the increasing competition and the immense potential of the quick delivery space in India.