Mahindra Electric Responds to IndiGo’s Trademark Lawsuit Over “6E” Branding
New Delhi, December 3: Mahindra Electric Automobile Limited (MEAL) clarified its stance on the trademark lawsuit filed by IndiGo Airlines concerning the use of “6E” for its newly launched electric vehicle, the BE 6e. A spokesperson from the company stated that Mahindra does not see any conflict, as the brand mark in question is “BE 6e,” not the standalone “6E,” which is used by IndiGo as its registered call sign for airline services.
According to a report by The Economic Times, IndiGo has filed a lawsuit in the Delhi High Court, accusing Mahindra of trademark infringement over the use of “6E” in the BE 6e model. Mahindra unveiled its electric SUVs, including the BE 6e and XEV 9e, on November 26, 2024, and has applied for trademark registration under Class 12 (vehicles) for “BE 6e” as part of its electric vehicle portfolio.
In its official statement, Mahindra reiterated that its mark “BE 6e” is distinct from IndiGo’s “6E” and does not pose any risk of confusion. The spokesperson emphasized that “6E” represents the airline, while “BE 6e” pertains to Mahindra’s electric vehicle brand, underscoring their uniqueness with distinct styling.
Mahindra further acknowledged IndiGo’s concerns about potential goodwill infringement but clarified that such an outcome was not their intention. The company added that discussions are ongoing between Mahindra and IndiGo to reach an amicable resolution.
Additionally, Mahindra reaffirmed its commitment to complying with relevant listing regulations and will continue to be transparent in disclosing material litigation to stock exchanges.
Founded in 1945, Mahindra Group is a multinational federation of companies with a strong presence across industries such as farm equipment, utility SUVs, information technology, and financial services. The group is the world’s largest tractor manufacturer by volume and employs over 260,000 people across more than 100 countries.
