The festivities will kick off on Saturday, March 8th, with the debut of the Sobha Realty IIFA Digital Awards Co-Presented By NEXA. This new segment highlights the evolving landscape of OTT and digital entertainment, underlining IIFA’s commitment to embracing innovation within the industry. The grand finale will take place the following day, on Sunday, March 9th, where cinematic excellence will be honored in a grand ceremony.

During a press meet held in Mumbai on Friday evening, Bollywood megastar Shah Rukh Khan, actor Kartik Aaryan, and Diya Kumari, Deputy Chief Minister of Rajasthan, were among the dignitaries present to officially launch the 25th edition of IIFA. Also in attendance were IIFA founders Andre Timmins, Viraf Sarkari, and Sabbas Joseph.

Reflecting on IIFA’s journey, Shah Rukh Khan expressed his excitement for the event, saying, “Some of my most treasured memories are woven into the journey of IIFA, and celebrating its Silver Jubilee in the vibrant city of Jaipur is nothing short of magical. From its first ceremony at the Millennium Dome in London to 25 years of unforgettable moments, IIFA has become a legacy—an emblem of Indian cinema’s global impact.”

This year’s ceremony will be particularly special as actor Kartik Aaryan takes the reins as the host. Kartik shared his enthusiasm, stating, “I’m thrilled to celebrate the global success of Indian cinema as I host IIFA’s historic 25th-anniversary celebration in Jaipur. Hosting this event is something I’ve eagerly anticipated, and I cannot wait to be part of such an extraordinary occasion.”

Andre Timmins, Co-Founder of IIFA, emphasized that the event is not just about the celebration of Indian cinema, but also about cultural exchange. He explained, “IIFA 2025 will honor 25 years of cinematic brilliance and global experiences. Under the guidance of our Honourable Prime Minister, Shri Narendra Modi, the event aims to boost tourism through innovation. This year is a transformative milestone in our journey, celebrating Indian cinema’s enduring legacy while bridging cultures across the globe.”

In addition to the awards and performances, international sensation Nora Fatehi will take to the stage for a special performance at IIFA 2025. This marks her fourth consecutive year performing at the awards. Nora shared her excitement, saying, “IIFA has always been a celebration of the best in Indian cinema, and I’m honored to be part of its 25th anniversary. This platform has given me incredible memories, and I can’t wait to add another unforgettable performance to the IIFA legacy.”

The 25th edition of the IIFA promises to be a historic and electrifying celebration of Indian cinema, bringing together the biggest stars, unforgettable performances, and a vibrant cultural exchange. Fans from across the globe are sure to experience the magic of IIFA in Jaipur, the heart of Rajasthan, this March.

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